【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。
马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
此书是作者跨度10多年的文章,每篇文章都是一个独立的故事,从一种视角进行切入,体现了作者的洞察力,如此的有意思。 引爆点 异类 我看了,但我对异类的评价很低,至少当时看来就应该是那样,但现在回想,是不是对作者的期望太高了呢?阅读异类的时候,也总希望看到 引爆...
评分格拉德威尔是个另辟蹊径的天才,他讲故事的功力似乎已经到了随心所欲的境界,他习惯于将一件复杂的事抽丝剥茧,透析背后的行为模式。他讲故事总是将几个故事杂糅在一起,从不让人觉得枯燥,反而用这种彼此论证的方式来表现他对模式的敏锐观察力。 在上一本《逆...
评分 评分格拉德威尔是个另辟蹊径的天才,他讲故事的功力似乎已经到了随心所欲的境界,他习惯于将一件复杂的事抽丝剥茧,透析背后的行为模式。他讲故事总是将几个故事杂糅在一起,从不让人觉得枯燥,反而用这种彼此论证的方式来表现他对模式的敏锐观察力。 在上一本《逆...
评分格拉德威尔是个另辟蹊径的天才,他讲故事的功力似乎已经到了随心所欲的境界,他习惯于将一件复杂的事抽丝剥茧,透析背后的行为模式。他讲故事总是将几个故事杂糅在一起,从不让人觉得枯燥,反而用这种彼此论证的方式来表现他对模式的敏锐观察力。 在上一本《逆...
真会写
评分http://apple4.us/2010/04/steve-game.html
评分实际是收录Gladwell在纽约客专栏文章的一本合集,由许多小故事组成。与Tipping Point相比,题材更丰富,相信无论广告、市场、艺术、人力资源行业的专业人士都可受到启发。另外在心理学、历史和价值观方面的讨论也颇有深度。可惜这样的人才,加拿大永远留不住啊~
评分觉得malcolm读多了有点腻, 特别是这类专栏性的小文,一下子读一本觉得有点overdose~ "everything and everyone has a story to tell."
评分散文集,提到的很多点都有被注意到,有点behavior economy擦边球的味道
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