The Psychology of Survey Response pdf epub mobi txt 电子书 下载 2024


The Psychology of Survey Response

简体网页||繁体网页
Roger Tourangeau
Cambridge University Press
2000-3-13
416
USD 54.99
Paperback
9780521576291

图书标签: 社会学  NONFICTION    问卷设计  survey  methodology  Psychology  认知访谈   


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发表于2024-12-28

The Psychology of Survey Response epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Psychology of Survey Response epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Psychology of Survey Response pdf epub mobi txt 电子书 下载 2024



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This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.

The Psychology of Survey Response 下载 mobi epub pdf txt 电子书

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The Psychology of Survey Response pdf epub mobi txt 电子书 下载
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我真是特别难伺候,老师上课只讲应用的话,我嫌弃没有理论不明白原理。survey倒是从心理学机制讲起了,我又嫌弃理论的东西太理论根本不知道怎么应用......

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