圖書標籤: 行為經濟學 psychology business 經濟學 心理學 DanAriely 經濟 marketing
发表于2024-06-18
Predictably Irrational, Revised and Expanded Edition pdf epub mobi txt 電子書 下載 2024
How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?
In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.
Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.
Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will changethe way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy.
Dr. Dan Ariely, 40, is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT’s Program in Media Arts and Sciences and the Sloan School of Management. He is also a visiting scholar at the Boston Federal Reserve Bank and a fellow at the Institute for Advance Study at Princeton. Dr. Ariely publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and he was interviewed for ABC 20/20’s segment on Freakonomics. Born in New York City, he lives in Boston, MA and Princeton, NJ.
對理性經濟人假設的一次次鬆動,引齣多種反直覺的結論。每一章的實驗設計很有趣也很有啓發性。作為一本行為經濟學的科普讀物,營養均衡易消化。
評分有些點挺有意思 但廢話也多
評分麵對傢裏中學生的rational, 我汗。。。
評分許多觀點對生活是比較有用的
評分很囉嗦。部分建議很可笑,如讓銀行設置具有內在消費限製的信用卡,盡管他也清楚內在的利益衝突問題。在銀行和信用卡的問題上,《How We Decide》要寫得更好。有意思的是,這本書也提瞭Paulson改變TARP用途卻沒有給公眾交代涉及的誠信問題,可見該問題給公眾心理傷害之大。
《怪诞行为学》是行为经济学的入门书和案例书。嘛叫行为经济学?它是与传统经济学相对的一门学科。传统经济学以理性为基础和出发点,即假设人们的所有经济行为都在理性的情况下发生,所谓趋利避害。但现实中并非总是如此,人们的很多经济行为是非理性而且具有规律性的——行为...
評分夏勇峰|文 出自《商业价值》 作为小米手机的第一批用户,在9月初的某个凌晨,笔者接到了小米公司联合创始人黎万强的电话。我们的话题从手机自然延伸到其他地方。他忽然说:“你发现了吗?小米手机的论坛与MIUI论坛气氛完全不一样。” 这是显而易见的。MIUI...
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Predictably Irrational, Revised and Expanded Edition pdf epub mobi txt 電子書 下載 2024