Many new enterprises fail because their owners are not aware of the potential difficulties and pitfalls involved in starting a retail business. “Setting Up Shop” is a comprehensive toolkit for anyone starting or buying a retail business in Australia. It aims to provide a simple step-by-step approach to setting up and managing a successful retail business. This book covers all aspects of retailing to help you get started including: buying an existing business versus starting your own business, writing a business plan, finance, location, marketing, branding, pricing, merchandising, recruiting and succession planning.
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