Design, Form, and Chaos pdf epub mobi txt 电子书下载 2024

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Mr. Paul Rand

Yale University Press

1993-3-31

224

USD 60.00

Hardcover

9780300055535

图书标签: 设计 Design PaulRand 平面设计经典我心里的大师们大师 Graphic_design

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发表于2024-11-24

Design, Form, and Chaos epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Design, Form, and Chaos pdf epub mobi txt 电子书下载 2024

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In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.

Design, Form, and Chaos 下载 mobi epub pdf txt 电子书

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Design, Form, and Chaos pdf epub mobi txt 电子书下载

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To understand the meaning of design is to sense the common thread that waves its way through the art of painting, architecture, industrial and graphic design. It's also to understand that part form and content play in the intricate process of design; and to realize that design is commentary opinion, a point of view and social resposibility.

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