Buzzmarketing pdf epub mobi txt 电子书下载 2024

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Mark Hughes

2008-4

240

110.00元

9781591842132

图书标签: wom marketing Academy

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发表于2024-12-27

Buzzmarketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Buzzmarketing pdf epub mobi txt 电子书下载 2024

图书描述

“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.”

—Ben Cohen, co-founder of Ben & Jerry’s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Buzzmarketing 下载 mobi epub pdf txt 电子书