A Reader In Marketing Communications pdf epub mobi txt 电子书下载 2024

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Kitchen, Philip J. (EDT)/ De Pelsmacker, Patrick (EDT)/ Eagle, Lynne (EDT)/ Schultz, Don E. (EDT)

Routledge

2005-12

292

$ 231.65

HRD

9780415356480

图书标签: marketing communication

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发表于2024-11-23

A Reader In Marketing Communications epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

A Reader In Marketing Communications pdf epub mobi txt 电子书下载 2024

图书描述

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

A Reader In Marketing Communications 下载 mobi epub pdf txt 电子书