Global Marketing Management (7th Edition) pdf epub mobi txt 电子书下载 2024

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Warren J. Keegan

Prentice Hall

2001-07-23

617

USD 185.33

Paperback

9780130332714

图书标签: 商业 marketing

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发表于2024-11-14

Global Marketing Management (7th Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Global Marketing Management (7th Edition) pdf epub mobi txt 电子书下载 2024

图书描述

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Global Marketing Management (7th Edition) 下载 mobi epub pdf txt 电子书