具体描述
Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We're quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn't obvious to our audience.
How can we do it better?
In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.
Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.
作者简介
Bernard Garrette is Professor of Strategy and Business Policy at HEC Paris. He has been consultant with McKinsey, MBA Dean at HEC Paris, as well as visiting professor at IESE (Barcelona), London Business School and the University of Cambridge.
He serves as management consultant or business educator in many companies, from start-ups to large corporations. His courses on strategic management and problem solving receive rave reviews in MBA, Master's and Executive Education programs.
Bernard co-authored numerous articles in top journals, as well as award-winning case studies and books, including "Cracked it! How to solve big problems and sell solutions like top strategy consultants" (Palgrave Macmillan, 2018).
Don't tell anyone but he is also a fiction writer and artist. He published a collection of illustrated short stories entitled "Vous voulez de mes nouvelles?", available through amazon at a laughably low price.
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这是一本需要“慢读”的书。我通常追求阅读速度，但这本书我不得不放慢脚步，细细品味每一个段落的韵味。作者的遣词造句充满了诗意，即使描述最平凡的场景，也能营造出一种独特的氛围感。它的文学性极高，仿佛在阅读一篇长篇散文与精巧小说的完美结合体。书中关于时间流逝和记忆消散的描写尤为出色，那份淡淡的忧伤和对逝去时光的追问，击中了内心深处最柔软的地方。这本书不是那种读完就丢在一边的消遣品，它会像老酒一样，随着时间的推移，在你的脑海中持续发酵、散发新的香气。如果你渴望获得一次精神上的洗礼，并享受纯粹的文字美感，那么你绝对不能错过这次阅读旅程。
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评分说实话，我本来对这类题材的书籍不太感冒，但朋友极力推荐后我还是抱着试试看的心态翻开了它。结果完全出乎意料，这本书以一种极其独特和创新的方式探讨了人性的复杂面。作者没有简单地将人物划分成好人或坏人，而是深入挖掘了他们行为背后的动机和挣扎，这使得整个故事的层次感和深度大大提升。阅读过程中，我常常会停下来思考很久，书中的某些观点和情境让我不得不重新审视自己过去的一些看法。这种能够引发深度思考的阅读体验，是很多畅销书都无法给予的。而且，故事的节奏把控得非常到位，张弛有度，既有紧张刺激的高潮，也有令人回味无穷的宁静时刻。这本书的价值绝对远超其定价，它更像是一笔值得的知识和情感投资。
评分我很少用“震撼”这个词来形容一本书，但对于这本来说，它当之无愧。作者以一种近乎冷峻的笔触，描绘了一个宏大而又贴近现实的社会图景。它没有刻意去煽情，但字里行间流露出的那种对社会现象的深刻洞察和批判力量，却比任何激烈的控诉都来得更有力道。特别是关于权力与个体命运的探讨部分，让我感到脊背发凉，因为它触及了许多我们日常生活中不愿正视的阴暗角落。这本书无疑是具有社会意义的重量级作品，它不仅娱乐了读者，更重要的是，它提供了一个批判性思考的平台。读完后，我感觉自己的世界观被轻轻地推了一把，看到了更广阔的可能性和更深层的结构。
评分这本书真是让我爱不释手！从翻开第一页开始，我就被作者那引人入胜的叙事风格牢牢抓住了。故事情节跌宕起伏，每一个转折都出乎意料，让人忍不住一口气读完。作者对人物心理的细腻刻画更是达到了一个令人惊叹的高度，每一个角色都仿佛活生生地站在我面前，他们的挣扎、喜悦和痛苦都深深地牵动着我的情绪。尤其是主角在面对困境时所展现出的那种坚韧和智慧，真的让人由衷地敬佩。这本书不仅仅是一个故事，它更像是一面镜子，映照出我们在生活中可能会遇到的种种挑战，以及我们应该如何去勇敢地面对它们。我强烈推荐给所有喜欢深度阅读，追求心灵成长的朋友们，相信你们也会像我一样，从中获得巨大的启发和满足感。这本书的文字功底也是一流的，语言精炼而富有张力，每一个词语的运用都恰到好处，读起来简直是一种享受。
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