Propaganda pdf epub mobi txt 電子書 下載 2024


Propaganda

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Edward Bernays
Ig Publishing
2004-9-1
175
USD 14.95
Paperback
9780970312594

圖書標籤: PR  宣傳  傳播學  新聞傳播  政治學  營銷  社會心理學  政治   


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发表于2024-12-23

Propaganda epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Propaganda epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Propaganda pdf epub mobi txt 電子書 下載 2024



圖書描述

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

Propaganda 下載 mobi epub pdf txt 電子書

著者簡介

Edward Louis Bernays (November 22, 1891 – March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious.


圖書目錄


Propaganda pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

A book worthy of reading

評分

Si consideramos la constitución de la sociedad como un todo, más a menudo de lo que se pueda pensar, la nueva propaganda sirve para focaliza

評分

oh well, what you gonna do

評分

Si consideramos la constitución de la sociedad como un todo, más a menudo de lo que se pueda pensar, la nueva propaganda sirve para focaliza

評分

這個名詞和demagogue一樣都很有趣。當然也要考慮他的土壤得在demo的製度之下。天朝有沒有demagogue不好說,但是我們尤其是我檔的文宣真的就是完美對應propaganda。不過我們是藉用政治談經濟,資本主義喜歡藉用經濟談政治。 雖然有些陰謀論的傾嚮不太喜歡,但還是一本很輕鬆的小冊子,簡單舒服。在近百年前的斷言,基本上沒錯,宣傳早已無孔不入。 百年前的政治難道就不在意文宣嗎,應該要歸結為教育對大眾知識文化水平的提高。那麼接下來的問題就是復雜文化背景下不變的心理傾嚮,hold住越來越難以滿足的mass psychology,像撩妹一樣公關。篇幅有限就言之不多瞭。

讀後感

評分

为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...

評分

为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...

評分

为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...

評分

为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...

評分

为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...

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