圖書標籤: Fashion Luxury FashionMarket Business&Management 時尚 Tim.Jackson Market MKT
发表于2024-09-11
Mastering Fashion Marketing pdf epub mobi txt 電子書 下載 2024
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.
比較高階的營銷書
評分比較高階的營銷書
評分比較高階的營銷書
評分比較高階的營銷書
評分比較高階的營銷書
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Mastering Fashion Marketing pdf epub mobi txt 電子書 下載 2024