Mastering Fashion Marketing pdf epub mobi txt 电子书下载 2025

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Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.

出版者:Palgrave Macmillan

作者:Jackson, Tim/ Shaw, David

出品人:

页数:240

译者:

出版时间:2009-3-31

价格:GBP 30.00

装帧:Paperback

isbn号码:9781403919021

丛书系列:

图书标签:

Fashion
Luxury
FashionMarket
Business&Management
时尚
Tim.Jackson
Market
MKT

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This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.