Mastering Fashion Marketing pdf epub mobi txt 电子书下载 2024

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Jackson, Tim/ Shaw, David

Palgrave Macmillan

2009-3-31

240

GBP 30.00

Paperback

9781403919021

图书标签: Fashion Luxury FashionMarket Business&Management 时尚 Tim.Jackson Market MKT

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发表于2024-12-29

Mastering Fashion Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Mastering Fashion Marketing pdf epub mobi txt 电子书下载 2024

图书描述

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

Mastering Fashion Marketing 下载 mobi epub pdf txt 电子书

著者简介

Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.