圖書標籤: 教材 市場營銷 marketing Marketing 經濟學 創業
发表于2024-12-25
Marketing Management pdf epub mobi txt 電子書 下載 2024
Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, theyll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.
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Marketing Management pdf epub mobi txt 電子書 下載 2024