The Case for B2B Branding pdf epub mobi txt 電子書下載 2024

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Lamons, Bob

Thomson Learning College

2005-8

240

$ 33.84

HRD

9780324398656

圖書標籤: 市場營銷 marketing B2B品牌管理 B2B

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发表于2024-12-27

The Case for B2B Branding epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Case for B2B Branding pdf epub mobi txt 電子書下載 2024

圖書描述

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories,this book illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools you can immediately put into action to create stronger, more valuable brands.

The Case for B2B Branding 下載 mobi epub pdf txt 電子書