One Billion Customers pdf epub mobi txt 電子書 下載2025
James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.
James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.
Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.
McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.
From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.
- 經濟
- 商業
- 中國
- 中國現狀分析
- 十億消費者
- 紀實
- 外國記者
- 政治
It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.
具體描述
讀後感
去年从《东方企业家》的同事那里听到James McGregor（麦健陆）这个名字和他的书One Billion Customers: Lessons from the Front Lines of Doing Business in China（《十亿消费者：来自中国经商前线的教训》） ，本来想在采访Michael Backman——另外一位熟悉亚洲商业内幕的分...
評分 評分 評分对书中有意思的章节进行的摘录 开篇： 虽然说曹兵（外汇兑换）和杨百万（政府债券套利）建立的商业模式是那么的粗糙，但他们是中国商业实践的先驱，他们开创的做法在今天仍胜过任何形式更为复杂的其它商业活动：在改革尚未完成的体系中寻找金矿，并在国有和私有经济之间套利...
評分真相的真相就是没有真相 现实的显示就是无限现实 世界是主观的世界 辨证唯物主义只是唯心主义的普遍表现罢了
用戶評價
相當多內幕，紀實類，非常有趣
评分一本中國市場的商業厚黑學。其實又何止商業，因為有條不紊地鋪墊瞭中國人處事之曆史文化背景，即已涵蓋瞭一個何謂“中國人”的精彩的社會學摘要。外國人實際上看到的是一個中國土壤上的入鄉指南亦即墮落指南，兼有字字珠璣的“商業紅皮書”之書中書；中國讀者看到的是這些熟悉的名字：王岐山、硃雲來、賴昌星、劉長樂、鬍舒立、吳基傳、潘石屹、宗慶後等等，以及與他們相關的我們不太熟悉的細節和內幕。簡單地說，是一部改革開放過程中波詭雲譎的中西商業相親史。
评分3.5星；中譯；部分章節以及紅寶書精彩；整體失之散亂、簡單。
评分McGregor對中國的問題看得很透徹，但是始終是作為一個外國記者（或是商人）的角度，所以沒有特彆針對我國談什麼建議方針路綫。但是裏麵還是說到瞭我們敏感的曆史背景，感覺很多外國人和颱灣人都喜歡拿六四說事，也談到瞭賴昌星，紀實性很強，發齣瞭非官方的聲音。
评分是how to do big biz in china, lots of anecdotes不過總忍不住question一下，人物的動機什麼的他是怎麼知道的呢？
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