Strategic Management of Technological Innovation pdf epub mobi txt 电子书下载 2024

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Melissa A Schilling

McGraw-Hill Higher Education

2006-11-1

336

GBP 63.99

Paperback

9780073210582

图书标签: InnovationManagement 教材商科 Strategic

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发表于2024-11-22

Strategic Management of Technological Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategic Management of Technological Innovation pdf epub mobi txt 电子书下载 2024

图书描述

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Strategic Management of Technological Innovation 下载 mobi epub pdf txt 电子书