Social Communication in Advertising pdf epub mobi txt 电子书 下载 2024


Social Communication in Advertising

简体网页||繁体网页
William Leiss
Routledge
2005-09-28
683
USD 49.95
Paperback
9780415966764

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发表于2024-08-20

Social Communication in Advertising epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Social Communication in Advertising epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Social Communication in Advertising pdf epub mobi txt 电子书 下载 2024



图书描述

This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary society. This classic text traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

• discussion of new issues such as the Internet and globalization.

• updated and expanded examples and illustrations.

• arguments revised throughout to take into account recent developments in advertising scholarship and new trends in advertising.

Social Communication in Advertising 下载 mobi epub pdf txt 电子书

著者简介

William Leiss is Professor of Policy Studies at Queen's University.

Stephen Kline is Professor of Communication at Simon Fraser University.

Sut Jhally is Professor of Communication at the University of Massachusetts.

Jacqueline Botterill is Lecturer at University of East London


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