Social Communication in Advertising

Social Communication in Advertising pdf epub mobi txt 电子书 下载 2025

William Leiss is Professor of Policy Studies at Queen's University.

Stephen Kline is Professor of Communication at Simon Fraser University.

Sut Jhally is Professor of Communication at the University of Massachusetts.

Jacqueline Botterill is Lecturer at University of East London

出版者:Routledge
作者:William Leiss
出品人:
页数:683
译者:
出版时间:2005-09-28
价格:USD 49.95
装帧:Paperback
isbn号码:9780415966764
丛书系列:
图书标签:
  • 教材 
  •  
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary society. This classic text traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

• discussion of new issues such as the Internet and globalization.

• updated and expanded examples and illustrations.

• arguments revised throughout to take into account recent developments in advertising scholarship and new trends in advertising.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有