The Marketing Audit Handbook pdf epub mobi txt 电子书下载 2024

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Wilson, Aubrey

Kogan Page Ltd

2002-5

306

577.75元

Pap

9780749437350

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发表于2024-11-13

The Marketing Audit Handbook epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Marketing Audit Handbook pdf epub mobi txt 电子书下载 2024

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This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.

The Marketing Audit Handbook 下载 mobi epub pdf txt 电子书