Creating Powerful Brands, Third Edition pdf epub mobi txt 電子書下載 2024

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Leslie de de Chernatony

Butterworth-Heinemann

2003-11-05

496

USD 51.95

Paperback

9780750659802

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发表于2024-11-09

Creating Powerful Brands, Third Edition epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Creating Powerful Brands, Third Edition pdf epub mobi txt 電子書下載 2024

圖書描述

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: powerful analysis of new areas such as e-branding and e-marketing; a completely new set of advertising and brand images to illustrate key points; and, a powerful analysis of the key drivers of brand value. There can be no doubt that the power of brands in the international marketplace is still growing, and that "Creating Powerful Brands", third edition, can explain both why and how they work. It includes comprehensive coverage of brand management. It is applications orientated, yet grounded on solid theory. There are frameworks organizing the principles of brand building.

Creating Powerful Brands, Third Edition 下載 mobi epub pdf txt 電子書