Designing for Behavior Change pdf epub mobi txt 电子书 下载 2024


Designing for Behavior Change

简体网页||繁体网页
Stephen Wendel
O'Reilly Media
2013-11-1
400
USD 39.99
平装
9781449367626

图书标签: 行为设计  用户研究  交互设计  设计  UX  设计理论  产品  设计与文化   


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发表于2024-12-24

Designing for Behavior Change epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Designing for Behavior Change epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Designing for Behavior Change pdf epub mobi txt 电子书 下载 2024



图书描述

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

Learn the three main strategies to help people change behavior

Identify your target audience and the behaviors they seek to change

Extract user stories and identify obstacles to behavior change

Develop effective interface designs that are enjoyable to use

Measure your product’s impact and learn ways to improve it

Use practical examples from products like Nest, Fitbit, and Opower

Designing for Behavior Change 下载 mobi epub pdf txt 电子书

著者简介

Stephen Wendel

Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.

At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.

Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.


图书目录


Designing for Behavior Change pdf epub mobi txt 电子书 下载
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用户评价

评分

文字功底差,信息密度低,第三章以后更是纯垃圾。

评分

每回读都觉得这本书会派上大用场,可是读完又觉得没太大帮助。

评分

每回读都觉得这本书会派上大用场,可是读完又觉得没太大帮助。

评分

文字功底差,信息密度低,第三章以后更是纯垃圾。

评分

文字功底差,信息密度低,第三章以后更是纯垃圾。

读后感

评分

1。理解大脑如何做决定,以及做决定的过程中如何影响行为改变 2。发现导致改变的正确行为,为你和用户设定目标 3。围绕这个关键行为设计产品(概念设计与界面设计) 4。根据细致的测量与分析,改进产品的影响 读懂心智 看穿行为 聚焦于决策的心理过程,以及这个过程如何驱动行...

评分

1。理解大脑如何做决定,以及做决定的过程中如何影响行为改变 2。发现导致改变的正确行为,为你和用户设定目标 3。围绕这个关键行为设计产品(概念设计与界面设计) 4。根据细致的测量与分析,改进产品的影响 读懂心智 看穿行为 聚焦于决策的心理过程,以及这个过程如何驱动行...

评分

1。理解大脑如何做决定,以及做决定的过程中如何影响行为改变 2。发现导致改变的正确行为,为你和用户设定目标 3。围绕这个关键行为设计产品(概念设计与界面设计) 4。根据细致的测量与分析,改进产品的影响 读懂心智 看穿行为 聚焦于决策的心理过程,以及这个过程如何驱动行...

评分

1。理解大脑如何做决定,以及做决定的过程中如何影响行为改变 2。发现导致改变的正确行为,为你和用户设定目标 3。围绕这个关键行为设计产品(概念设计与界面设计) 4。根据细致的测量与分析,改进产品的影响 读懂心智 看穿行为 聚焦于决策的心理过程,以及这个过程如何驱动行...

评分

1。理解大脑如何做决定,以及做决定的过程中如何影响行为改变 2。发现导致改变的正确行为,为你和用户设定目标 3。围绕这个关键行为设计产品(概念设计与界面设计) 4。根据细致的测量与分析,改进产品的影响 读懂心智 看穿行为 聚焦于决策的心理过程,以及这个过程如何驱动行...

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