Globalization of Consumer Markets pdf epub mobi txt 電子書下載在線閱讀 2026

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出版者:Haworth Pr Inc

作者:Hassan, Salah S. (EDT)/ Kaynak, Erdener (EDT)/ Hassan, Salah S.

出品人:

頁數:333

译者:

出版時間:1994-5

價格:$ 152.55

裝幀:HRD

isbn號碼:9781560244295

叢書系列:

圖書標籤:

全球化
消費者市場
國際營銷
跨國公司
市場營銷
消費行為
文化影響
經濟全球化
品牌全球化
新興市場

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具體描述

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader's knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals'success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.

這本書深入探討瞭全球化對消費者市場的深遠影響，通過詳細分析各行業的發展路徑和市場變遷，為讀者提供全麵而紮實的理解。內容涵蓋瞭從曆史背景到現今趨勢的廣泛視角，著重解析企業如何在國際化環境中調整戰略、應對復雜多變的貿易政策，以及消費者行為在全球範圍內的演變。書中深入剖析瞭跨國公司在不同市場中的布局，分析瞭區域經濟一體化的進程，並結閤具體案例展示瞭全球供應鏈的運作模式。作者還係統介紹瞭數字技術對消費者市場的革命性作用，從電子商務平颱的發展到數據驅動的個性化營銷，再到社交媒體在塑造消費趨勢中的核心地位，全麵展示瞭科技如何重塑市場競爭格局。書中還探討瞭全球化帶來的機遇與挑戰，尤其是小微企業在國際化進程中的睏境與應對策略，以及政策製定者如何通過法規引導市場健康發展。這些內容不僅幫助讀者理解當前市場環境，還為未來的發展提供瞭重要的參考。書中采用瞭豐富的數據分析和實證研究，力求客觀、全麵地呈現全球化進程中的真實麵貌。每一章節都經過精心設計，旨在通過邏輯嚴謹的論述讓讀者深刻體會到這一主題的重要性。這本書不僅是對全球化理論的探討，更是一個揭示市場動態規律的生動寫照。對於關注經濟、商業及社會發展的讀者來說，這是一篇極具價值的閱讀之作。總體而言，這本書以嚴謹的研究和深刻的洞見，為讀者打開瞭理解全球化浪潮的大門，同時提供瞭寶貴的思考素材。無論是學生、從業者還是對國際市場感興趣的人士，都能從中獲得有意義的內容。這份詳盡的簡介不僅展示瞭書籍的學術深度，也體現齣作者對主題的熱忱與執著。通過廣泛的調查和深入的分析，讀者將獲得一個全麵而精確的圖景，使他們更清楚地認識全球化如何在不同層麵影響消費者市場。這種細緻入微的內容構建，不僅豐富瞭對書籍主題的理解，也為後續的學習和思考奠定瞭堅實基礎。