Globalization of Consumer Markets pdf epub mobi txt 电子书下载 2026

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出版者:Haworth Pr Inc

作者:Hassan, Salah S. (EDT)/ Kaynak, Erdener (EDT)/ Hassan, Salah S.

出品人:

页数:333

译者:

出版时间:1994-5

价格:$ 152.55

装帧:HRD

isbn号码:9781560244295

丛书系列:

图书标签:

全球化
消费者市场
国际营销
跨国公司
市场营销
消费行为
文化影响
经济全球化
品牌全球化
新兴市场

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具体描述

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader's knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals'success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.

这本书深入探讨了全球化对消费者市场的深远影响，通过详细分析各行业的发展路径和市场变迁，为读者提供全面而扎实的理解。内容涵盖了从历史背景到现今趋势的广泛视角，着重解析企业如何在国际化环境中调整战略、应对复杂多变的贸易政策，以及消费者行为在全球范围内的演变。书中深入剖析了跨国公司在不同市场中的布局，分析了区域经济一体化的进程，并结合具体案例展示了全球供应链的运作模式。作者还系统介绍了数字技术对消费者市场的革命性作用，从电子商务平台的发展到数据驱动的个性化营销，再到社交媒体在塑造消费趋势中的核心地位，全面展示了科技如何重塑市场竞争格局。书中还探讨了全球化带来的机遇与挑战，尤其是小微企业在国际化进程中的困境与应对策略，以及政策制定者如何通过法规引导市场健康发展。这些内容不仅帮助读者理解当前市场环境，还为未来的发展提供了重要的参考。书中采用了丰富的数据分析和实证研究，力求客观、全面地呈现全球化进程中的真实面貌。每一章节都经过精心设计，旨在通过逻辑严谨的论述让读者深刻体会到这一主题的重要性。这本书不仅是对全球化理论的探讨，更是一个揭示市场动态规律的生动写照。对于关注经济、商业及社会发展的读者来说，这是一篇极具价值的阅读之作。总体而言，这本书以严谨的研究和深刻的洞见，为读者打开了理解全球化浪潮的大门，同时提供了宝贵的思考素材。无论是学生、从业者还是对国际市场感兴趣的人士，都能从中获得有意义的内容。这份详尽的简介不仅展示了书籍的学术深度，也体现出作者对主题的热忱与执着。通过广泛的调查和深入的分析，读者将获得一个全面而精确的图景，使他们更清楚地认识全球化如何在不同层面影响消费者市场。这种细致入微的内容构建，不仅丰富了对书籍主题的理解，也为后续的学习和思考奠定了坚实基础。