This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
具體描述
讀後感
評分
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用戶評價
一天看一章的節奏，case study 不錯
评分華威大學CME專業必讀書目
评分原版，很好。
评分男神chris的又一本書。 關於創意係統化及其管理的概念有一定參考性。但終究不能說透是不是走在前麵。創意産業依舊不可知不可控 。
评分華威大學CME專業必讀書目
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