What Is Marketing? pdf epub mobi txt 電子書 下載 2024


What Is Marketing?

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Alvin J. Silk
Harvard Business School Press
2006-10-30
256
USD 29.95
Paperback
9781422104606

圖書標籤: 經典  管理  市場研究  商業   


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发表于2024-06-16

What Is Marketing? epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

What Is Marketing? epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

What Is Marketing? pdf epub mobi txt 電子書 下載 2024



圖書描述

Book Description

Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

From the Back Cover

Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company’s strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators—and great skill in serving customers profitably.

The book provides the foundation for developing those skills and insights. It’s organized according to the design of the first-year marketing course in Harvard Business School’s MBA program. Each chapter was written by HBS faculty and used by MBA students to analyze marketing opportunities and develop and execute successful marketing strategies. Areas covered include:

# Consumer behavior

# Business-to-business markets

# The four P’s-product, placement, promotion and price

# Market segmentation, target market selection, and positioning

# Unique value propositions

# The design of new products and services

# Product line extensions and repositioning of exciting businesses

# Brand valuation and brand equity

# Fulfillment and after-sale service

# Direct, retail, and wholesale distribution channels and networks

# Marketing communications and promotions

# Advertising, public relations, and choice of media

# Pricing for profitability

# Personal selling and sales management

# Customer relationship management and customer privacy

# Customer acquisition, retention, and dismissal

# Basic math for making marketing decisions

Timeless yet timely, this book provides valuable background information fro understanding and interpreting business and competition from a marketing point of view. That makes it useful in both formal and informal educational settings, including on-the-job training. Simple put, it’s required reading for marketing students and a must-have recourse for marketing professionals.

What Is Marketing? 下載 mobi epub pdf txt 電子書

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What Is Marketing? pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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