Tim Harford is the author of the bestseller The Undercover Economist and The Logic of Life and a member of the editorial board of the Financial Times, where he also writes the “Dear Economist” column. He is a regular contributor to Slate, Forbes, and NPR’s Marketplace. He was the host of the BBC TV series Trust Me, I’m an Economist and now presents the BBC series More or Less. Harford has been an economist at the World Bank and an economics tutor at Oxford University. He lives in London with his wife and two daughters.
With over one million copies sold, The Undercover Economist has been hailed worldwide as a fantastic guide to the fundamental principles of economics. An economist's version of The Way Things Work, this engaging volume is part Economics 101 and part exposé of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices.
New to this edition: This revised edition, newly updated to consider the banking crisis and economic turbulence of the last four years, is essential for anyone who has wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. Senior columnist for the Financial Times Tim Harford brings his experience and insight as he ranges from Africa, Asia, Europe, and the United States to reveal how supermarkets, airlines, and coffee chains--to name just a few--are vacuuming money from our wallets. Harford punctures the myths surrounding some of today's biggest controversies, including the high cost of health-care; he reveals why certain environmental laws can put a smile on a landlord's face; and he explains why some industries can have high profits for innocent reasons, while in other industries something sinister is going on.
Covering an array of economic concepts including scarce resources, market power, efficiency, price gouging, market failure, inside information, and game theory, Harford sheds light on how these forces shape our day-to-day lives, often without our knowing it. Showing us the world through the eyes of an economist, Tim Harford reveals that everyday events are intricate games of negotiations, contests of strength, and battles of wits. Written with a light touch and sly wit, The Undercover Economist turns "the dismal science" into a true delight.
想写点什么评价的 不然是不是对不起这么一本好书 但是发现都被前面的人写过了…… 一本像小说一样的经济学 用非常轻松的心情读完了发现好像没有一句废话(非常难得了)用简单的办法来阐述深刻的道理 这就完全够得上好书了
评分想写点什么评价的 不然是不是对不起这么一本好书 但是发现都被前面的人写过了…… 一本像小说一样的经济学 用非常轻松的心情读完了发现好像没有一句废话(非常难得了)用简单的办法来阐述深刻的道理 这就完全够得上好书了
评分物以稀为贵 现在以经济学的名义,就是稀缺 我的理解:也是一个护城河 也就是核心竞争力 同一杯咖啡 因为地点,环境有不同的价格 这个咖啡的成本,与咖啡的本身关联已不是很大 很大的部分是房租、人工、装修还有投入利润 因为咖啡的产地,产能与种咖啡的技术最没有门槛 在一杯...
评分 评分由開始到結束,整本書都趣味央然.儘管一些經濟學的名詞,如稀少性、價格、供求關係,外部不經濟等,都不是新鮮事物,但Harford文筆活潑,例子生動,寫來象閒話家常.讀着讀着,是呀,就是這樣的,便看完整本書了.書的的最後一章,分析中國經改的成功經驗,談國有企業的改革,言簡...
啰里吧嗦,说来说去,就讲了那么粗浅的东西,无语
评分啰里吧嗦,说来说去,就讲了那么粗浅的东西,无语
评分啰里吧嗦,说来说去,就讲了那么粗浅的东西,无语
评分啰里吧嗦,说来说去,就讲了那么粗浅的东西,无语
评分啰里吧嗦,说来说去,就讲了那么粗浅的东西,无语
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