具体描述
Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century-a better way to lead, compete, and succeed. </p>
Business as usual is a bust. In industry after indus-try, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, as wildcards-or mavericks-are making waves and growing fast. There is a reason: In an age of hypercompetition and nonstop innovation, the only way to stand out from the crowd is to stand for something truly original. </p>
That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work.They are winning big in business by rethinking the logic of how business gets done. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results. </p>
Who are these mavericks? They are break-the-mold business units inside giants such as IBM and Procter & Gamble, as well as high-profile innovators such as HBO and Pixar. They are Internet banks and gold mines, fashion retailers and advertising agencies, funky sandwich shops and hard-charging computer programmers. Together, they are creating an inspiring agenda that every business can put to work. </p>
Their success demonstrates that: </p>
Being different makes all the difference
Sharing values beats selling value
The company with the smartest customers wins
Nobody is as smart as everybody
Character counts for as much as credentials
Great leaders are insatiable learners
Whether you're a young professional setting out on your career, a senior executive looking to make your organization grow, or an entrepreneur building a company from scratch, Mavericks at Work will help you think bigger, aim higher, and win more decisively. </p>
作者简介
目录信息
读后感
用户评价
头脑-你必须要思考； 心-你必须相信它； 勇气-你必须要那样去做。
评分Highly recommended.中文版是《发明未来的企业》，The major focus of the book is on companies that have created an energetic and innovative corporate culture that truly inspires employees and delights customers. the value of disruptive points of view.
评分头脑-你必须要思考； 心-你必须相信它； 勇气-你必须要那样去做。
评分Highly recommended.中文版是《发明未来的企业》，The major focus of the book is on companies that have created an energetic and innovative corporate culture that truly inspires employees and delights customers. the value of disruptive points of view.
评分头脑-你必须要思考； 心-你必须相信它； 勇气-你必须要那样去做。
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