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Design Management pdf epub mobi txt 电子书下载 2024

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Brigitte Borja de Mozota

Allworth Press

2003-08-01

256

USD 24.95

Paperback

9781581152838

图书标签: 设计老师的书单～＝ design DM ＝设计调研英语管理

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发表于2024-11-26

Design Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Design Management pdf epub mobi txt 电子书下载 2024

图书描述

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

• Copublished with the prestigious Design Management Institute in Boston

• Features case studies from leaders in design and marketing management

Design Management 下载 mobi epub pdf txt 电子书