图书标签: 设计 老师的书单~= design DM = 设计调研 英语 管理
发表于2024-09-12
Design Management pdf epub mobi txt 电子书 下载 2024
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
• Copublished with the prestigious Design Management Institute in Boston
• Features case studies from leaders in design and marketing management
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Design Management pdf epub mobi txt 电子书 下载 2024