圖書標籤: 傳播學 commnication theory 基礎理論 傳播 商業 Marketing
发表于2024-12-23
A First Look at Communication Theory with Conversations with Communication Theorists CD-ROM 2.0 pdf epub mobi txt 電子書 下載 2024
This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses. The material is presented in a coherent manner and strikes a balance between humanistic, scientific, classical, and contemporary theories. (In contrast to previous editions--no theories have been dropped.) Ethics are covered throughout the text. A First Look at Communication Theory is the most widely used textbook for the communication theory course.
Em Griffin is Professor of Communication at Wheaton College in Illinois, where he has taught for the past twenty-six years and has been chosen Teacher of the Year. He received his bachelor’s degree in political science from the University of Michigan, and his M.A. and Ph.D. in Communication from Northwestern University. His research interest centers on the development of close friendships. Professor Griffin is the author of three applied communication books: The Mind Changers analyzes practical techniques of persuasion; Getting Together offers research-based suggestions for effective group leadership; and Making Friends describes the way that quality interpersonal communication can build close relationships. He also speaks and leads workshops on these topics in the United States, Singapore, and the Philippines. Professor Griffin’s wife, Jean, is an artist. They have two adult children, Jim and Sharon.
基本理論,入門可看。
評分an impersonal encyclopaedia of communication theory
評分痛並長知識!
評分Comprehensive introduction of mainstream communication theories.
評分正在讀,雖然是導覽性的教材,但有一定深度
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A First Look at Communication Theory with Conversations with Communication Theorists CD-ROM 2.0 pdf epub mobi txt 電子書 下載 2024