图书标签: 传播学 commnication theory 基础理论 传播 商业 Marketing
发表于2025-03-23
A First Look at Communication Theory with Conversations with Communication Theorists CD-ROM 2.0 pdf epub mobi txt 电子书 下载 2025
This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses. The material is presented in a coherent manner and strikes a balance between humanistic, scientific, classical, and contemporary theories. (In contrast to previous editions--no theories have been dropped.) Ethics are covered throughout the text. A First Look at Communication Theory is the most widely used textbook for the communication theory course.
Em Griffin is Professor of Communication at Wheaton College in Illinois, where he has taught for the past twenty-six years and has been chosen Teacher of the Year. He received his bachelor’s degree in political science from the University of Michigan, and his M.A. and Ph.D. in Communication from Northwestern University. His research interest centers on the development of close friendships. Professor Griffin is the author of three applied communication books: The Mind Changers analyzes practical techniques of persuasion; Getting Together offers research-based suggestions for effective group leadership; and Making Friends describes the way that quality interpersonal communication can build close relationships. He also speaks and leads workshops on these topics in the United States, Singapore, and the Philippines. Professor Griffin’s wife, Jean, is an artist. They have two adult children, Jim and Sharon.
基本理论,入门可看。
评分an impersonal encyclopaedia of communication theory
评分基本理论,入门可看。
评分正在读,虽然是导览性的教材,但有一定深度
评分正在读,虽然是导览性的教材,但有一定深度
2016的上半年是媒体转型的蓬勃期,各路新闻从业者、作家、写手纷纷开办自己的品牌,抓热点、追新闻。似乎随随便便一件事就能分分钟刷屏社交圈,一些人在抱怨信息过度,而与此同时,网络“喷子”更是随处可见,不管五毛有没有领到手,反正喷了就是。 从百度莆田系事件、颐和酒...
评分结束这本书,其实有些像作者讲的,像在抽屉里混做一团的丝线。有些线段尚还能屡出其大致脉络,有些则尽数隐藏在了交缠的线团里。 重新翻开第一章,作者对传播给出了如下的定义:是建立和阐释可激发回应的信息的关系过程。之后他解释了实证性和阐释性,定义了成熟理论的标准,随...
评分这三年来,一共读了171本书,写了165篇文章。越来越多的人,对我的职业和爱好感兴趣,其实在读书与写作这条路上,最重要的还是要有一颗好奇心,每一次阅读像发现新大陆一样,怀着期待与欣赏走进一本书。 拿到《初识传播学》这本书,我是有一丝惊恐不安的,没有一点传播学基础...
评分性价比不高 价钱跟书的厚度不成比例 内容无聊 难懂。。。 这辈子不想看第二遍 这要不是必修课 我真不想浪费这么多钱 我对其中 spiral of slience (沉默螺旋)理论 进行了浅显的学习 晦涩难懂 我真的够了 哎~ 我了个去的
评分看电影也可以学成套只是体系 在“全民坐月子”的日子里,相信大家的电影、游戏时间明显增加了。这个豆列[《初识传播学》的电影们可以让我们一窥传播学常识],更好地理解我们和我们现在的生活,尤其是疫情相关的情况。 这本书讲得不是传播,更多的是信息沟通 看完这本书有一点可...
A First Look at Communication Theory with Conversations with Communication Theorists CD-ROM 2.0 pdf epub mobi txt 电子书 下载 2025