Whatever You Think, Think the Opposite pdf epub mobi txt 電子書 下載2025
[英]保羅·亞頓
英國創意鬼纔；前上奇廣告執行創意總監；上奇廣告“創意母校”創辦人；《獨立報》專欄作傢；剋裏奧國際廣告奬、歐洲EPICA創意奬、戛納國際創意奬得主；英國航空、絲卡香煙、英國航空製作經典廣告；著有百萬級暢銷書《關鍵不是你現在有多棒，而是你想成為多棒的人》《無論你在想什麼，反過來想想》等經典創意作品。
譯者 陳墾
齣版人，策劃人，先後創辦上海世代文化、浦睿文化。
- 創意
- 勵誌
- 英文原版
- 心理學
- 心理
- 廣告
- 設計
- 創意
Book Description
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
From Publishers Weekly
Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
Book Dimension
length: (cm)17.5 width:(cm)10.9
具體描述
讀後感
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把励志书仅仅当励志的话，这本书很有现实意义，也行得通。事实也就是这样，要改...
評分Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把励志书仅仅当励志的话，这本书很有现实意义，也行得通。事实也就是这样，要改...
評分Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把励志书仅仅当励志的话，这本书很有现实意义，也行得通。事实也就是这样，要改...
評分书籍的文字与配画的搭配非常巧妙，是互动性很强的书，读起来流畅轻松，也很快乐，仿佛在与作者面对面的聊天！作者非常真诚的讲述脱离平庸，勇敢冒险的乐趣，非常励志也不失智慧和幽默！
評分从任何引发你共鸣、激发你想象的地方偷。狂热地吸收电影、音乐、图书、绘画、诗歌、摄影、对话、梦境、树木、建筑、路标、云朵、光与影。专注去偷那些对你的心灵说话的东西。只有这么做了，你的作品（以及你的赃物）才会显得真实。真实是无价的。独创是不存在的。别操心你如何...
用戶評價
創新，創意，永不枯竭的話題
评分妹
评分通篇是讓人熱血沸騰的標語式句子，雖然你看完後還是該乾嘛乾嘛，但起碼在閱讀的時候你也曾熱血過不是嗎。
评分good book to read, expensive though.
评分@洗衣街的星巴剋
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