Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载 2024

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Paul Arden

Portfolio

2006-4-1

142

GBP 11.65

Paperback

9781591841210

图书标签: 創意励志英文原版心理学心理广告设计创意

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发表于2024-12-31

Whatever You Think, Think the Opposite epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载 2024

图书描述

Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5 　　　　　　　　　　　　　 width:(cm)10.9

Whatever You Think, Think the Opposite 下载 mobi epub pdf txt 电子书

著者简介

[英]保罗·亚顿

英国创意鬼才；前上奇广告执行创意总监；上奇广告“创意母校”创办人；《独立报》专栏作家；克里奥国际广告奖、欧洲EPICA创意奖、戛纳国际创意奖得主；英国航空、丝卡香烟、英国航空制作经典广告；著有百万级畅销书《关键不是你现在有多棒，而是你想成为多棒的人》《无论你在想什么，反过来想想》等经典创意作品。

译者陈垦

出版人，策划人，先后创办上海世代文化、浦睿文化。

图书目录

Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载

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用户评价

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创新，创意，永不枯竭的话题

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"most people are other people. their thoughts are someone else opinion. their lives mimicry. their passion, a quotation."

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It is more of the tips about making a life, which is a good lure for those young and naive. However, only those veterans understand what the writer means.

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有点心灵鸡汤。Anyway，it's quite a state of mind.

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很漂亮的一本书，但仅此而已。