The Ten Faces of Innovation pdf epub mobi txt 電子書 下載2025
湯姆 凱利，現居矽居，身為企業人士（IDEO）公司總經理，同時著書立說。他在商界享有盛譽，經常應邀演講，探討如何利用創新轉變企業文化和戰略思維，擁有廣泛的聽眾。
喬納森 利特曼是《花花公子》雜誌的自由撰稿人，已有數本專著問世，題材涉及商業、犯罪、體育等領域。
- IDEO
- 設計
- 創新
- Innovation
- Creative
- 商業
- 工業設計
- inspiration
Book Description
Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.
From Publishers Weekly
Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)
Book Dimension
length: (cm)23.8 width:(cm)15.6
具體描述
讀後感
只要冲着IDEO公司的名头，就足够让你对这本书产生兴趣，何况是由IDEO掌门汤姆·剀利亲自操刀呢?!
評分 評分 評分用戶評價
這位大哥還齣瞭好幾本麼。
评分Not as excellent as I think. In terms of creativity, there are much better books available.
评分While business academics are talking about ambidexterity –the balance between exploration and exploitation, IDEO’s innovators have already recognized the necessity of ten faces in the innovation kaleidoscope. Maybe, it’s time for business scholars to have a face-lift?
评分這位大哥還齣瞭好幾本麼。
评分20181219
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