The Ten Faces of Innovation pdf epub mobi txt 电子书 下载 2024


The Ten Faces of Innovation

简体网页||繁体网页
Tom Kelley
Currency/Doubleday
2005-10-18
288
USD 29.95
Hardcover
9780385512077

图书标签: IDEO  设计  创新  Innovation  Creative  商业  工业设计  inspiration   


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发表于2024-12-25

The Ten Faces of Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Ten Faces of Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Ten Faces of Innovation pdf epub mobi txt 电子书 下载 2024



图书描述

Book Description

Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.

From Publishers Weekly

Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)

Book Dimension

length: (cm)23.8                 width:(cm)15.6

The Ten Faces of Innovation 下载 mobi epub pdf txt 电子书

著者简介

汤姆 凯利,现居硅居,身为企业人士(IDEO)公司总经理,同时著书立说。他在商界享有盛誉,经常应邀演讲,探讨如何利用创新转变企业文化和战略思维,拥有广泛的听众。

乔纳森 利特曼是《花花公子》杂志的自由撰稿人,已有数本专著问世,题材涉及商业、犯罪、体育等领域。


图书目录


The Ten Faces of Innovation pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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用户评价

评分

10 archetypes.

评分

整本书例子很多,但多为商业例子。大抵上认为此书适合商人看,而不是设计工作者。换言之,就是给不了解以用户为中心的设计的人来看个新鲜的,也许在他们看来应该很有用吧。其实不太理解为什么此书会作为一门设计课的教材…

评分

写出来的魅力总是要打折扣的。

评分

While business academics are talking about ambidexterity –the balance between exploration and exploitation, IDEO’s innovators have already recognized the necessity of ten faces in the innovation kaleidoscope. Maybe, it’s time for business scholars to have a face-lift?

评分

整本书例子很多,但多为商业例子。大抵上认为此书适合商人看,而不是设计工作者。换言之,就是给不了解以用户为中心的设计的人来看个新鲜的,也许在他们看来应该很有用吧。其实不太理解为什么此书会作为一门设计课的教材…

读后感

评分

人类学家面对任何事都有一种“初次见面”的惊奇,正是通过这种感觉,他们才能获得无穷的灵感和启发。 人类学家把每天的日常生活视作灵感和素材的来源,记录下看似割裂的点点滴滴,这一点同小说家和相声演员有点儿像。 当然,优秀的公司都有倾听消费者意愿的传统。但一定要注意...  

评分

评分

只要冲着IDEO公司的名头,就足够让你对这本书产生兴趣,何况是由IDEO掌门汤姆·剀利亲自操刀呢?!

评分

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