Information Rules pdf epub mobi txt 電子書下載 2024

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Carl Shapiro

Harvard Business Review Press

1998-11-19

368

USD 38.00

Hardcover

9780875848631

圖書標籤: 互聯網經濟經濟學信息技術網絡 TextBook 計算機 commerce

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发表于2024-06-23

Information Rules epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Information Rules pdf epub mobi txt 電子書下載 2024

圖書描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 下載 mobi epub pdf txt 電子書

著者簡介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

圖書目錄

Information Rules pdf epub mobi txt 電子書下載

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用戶評價

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再也不要選mba的水課瞭

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當年攢phd paper的時候反復讀過，如今是不是該重讀瞭？

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體現瞭Varian和Shapiro智慧和洞見的經典。兩位作者皆為Economics of IT的權威學者。該書齣版數年後，Varian的某歌首席經濟學傢的身份使他更近距離的觀察互聯網行業

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好沒勁鴨…

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讀後感

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"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...

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这本书我并没有进行仔细深入的阅读。非常遗憾，学校的图书馆是库存书，明天就需要还回去。从感觉上，对本书有两个方面：1. 详实的案例作为佐证，不得不说很多公司都是网络上古时期的大神； 2. 略带晦涩，不知道是翻译的原因，还是因为自身缺乏更多实践体会的原因，如果要有深...

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网络上时间的速度是生活中时间速度的七倍，网络上注意力持续时间不到生活中的注意力持续时间的七分之一。一级价格歧视：个人化定价二级价格歧视：销售量定价（版本划分）三级价格歧视：群体定价如果你不能把你的个人病例档案转到新医生那里，你要更换医生就难得多。要么...

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Information Rules pdf epub mobi txt 電子書下載 2024