Information Rules pdf epub mobi txt 电子书 下载 2025
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.
- 互联网
- 经济
- 经济学
- 信息技术
- 网络
- TextBook
- 计算机
- commerce
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
具体描述
读后感
我们主要关注的是信息对不同消费者的价值。 成本：信息的生产成本很高，但是复制成本很低。即高固定成本，低边际成本。这种成本结构意义重要，我们必须根据顾客价值，而不是生产成本，来为信息产品定价。 对同一信息产品进行版本划分的办法之一......
评分当初也是在网络经济学课时候读的书.当初做很多笔记.感觉很多文字都是直接一语中的,非常精到. 强烈推荐.里面很多道理可以直接用来指导实践.
评分网络上时间的速度是生活中时间速度的七倍，网络上注意力持续时间不到生活中的注意力持续时间的七分之一。 一级价格歧视：个人化定价 二级价格歧视：销售量定价（版本划分） 三级价格歧视：群体定价 如果你不能把你的个人病例档案转到新医生那里，你要更换医生就难得多。要么...
评分读这本书是因为本科时网络经济学任课老师的推荐，后来一发热就从当当上买了，买了许久都没看，直到这本课考试结束之后。 这真的是本很不错的书，尤其对像我这种经济背景出身的学生而言。我们常说时代在变，一切都在变，唯一不变的就是变化。而这本书将告诉你，网络时代来了，...
评分让你深入了解信息的特征和信息经济运行的规则和环境以及软件版本的划分等，balarkliang特别为您推荐！
用户评价
textbook……只读过只言片语。这本书看来需要不断出new edition才能跟得上变化飞速的信息时代！
评分虽然是99年写的书，但是多数准则今天仍然适用。放在经济学科普文里算相当接地气的一款，又比绝大多数商学院畅销书来得有洞见，不是仅仅就案例谈案例。
评分再也不要选mba的水课了
评分我毕业论文的主要参考读物之一 - long after that did I find it relative to the economics of networks (e.g. Matthew Jackson) - this is a practical one rather
评分很有质感的书，虽然内容很无趣，但是拿着就有一种想读的欲望~ 老子挂了这门！！！！人人都６０＋的我居然挂了！！！
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