Information Rules pdf epub mobi txt 电子书下载 2025

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Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

页数:368

译者:

出版时间:1998-11-19

价格:USD 38.00

装帧:Hardcover

isbn号码:9780875848631

丛书系列:

图书标签:

互联网
经济
经济学
信息技术
网络
TextBook
计算机
commerce

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In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

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"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...

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英文原版是1999年出版的。现在看思想还没过时。作者的基本看法是：经济规律在互联网世界依旧生效，在铁路、电话等互联系统中的发生过的事对互联网依旧有借鉴意义。书中的案例大部分是20年前的事，还有更老的故事，比较有意思，但是估计许多案例对年轻一代已经非常陌生了。 ...

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这本书我并没有进行仔细深入的阅读。非常遗憾，学校的图书馆是库存书，明天就需要还回去。从感觉上，对本书有两个方面：1. 详实的案例作为佐证，不得不说很多公司都是网络上古时期的大神； 2. 略带晦涩，不知道是翻译的原因，还是因为自身缺乏更多实践体会的原因，如果要有深...

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