Information Rules pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Carl Shapiro

Harvard Business Review Press

1998-11-19

368

USD 38.00

Hardcover

9780875848631

图书标签: 互联网经济经济学信息技术网络 TextBook 计算机 commerce

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发表于2024-12-23

Information Rules epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Information Rules pdf epub mobi txt 电子书下载 2024

图书描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 下载 mobi epub pdf txt 电子书

著者简介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

图书目录

Information Rules pdf epub mobi txt 电子书下载

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用户评价

评分☆☆☆☆☆

一般。没有学到新的知识也没有更新到自己的思维模型。不过很大程度上这本书把我之前的所见所闻都捋了一遍，慢慢搭建起了系统化的框架。

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体现了Varian和Shapiro智慧和洞见的经典。两位作者皆为Economics of IT的权威学者。该书出版数年后，Varian的某歌首席经济学家的身份使他更近距离的观察互联网行业

评分☆☆☆☆☆

太水

评分☆☆☆☆☆

很有质感的书，虽然内容很无趣，但是拿着就有一种想读的欲望~ 老子挂了这门！！！！人人都６０＋的我居然挂了！！！

评分☆☆☆☆☆

很有质感的书，虽然内容很无趣，但是拿着就有一种想读的欲望~ 老子挂了这门！！！！人人都６０＋的我居然挂了！！！

读后感

评分☆☆☆☆☆

"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...

评分☆☆☆☆☆

朋友向我强烈推荐了这本书，觉得身处互联网行业的我一定深有感触。我查了下目前有两个版本，一个是孟昭莉的2017年译本，一个是张帆的2000年译本：前者资源丰富，但是豆瓣评分很低，据说是译者（腾讯研究院副院长）在其中夹带了大量私货；后者已经绝版，我去孔夫子买了溢价接近...

评分☆☆☆☆☆

当初也是在网络经济学课时候读的书.当初做很多笔记.感觉很多文字都是直接一语中的,非常精到. 强烈推荐.里面很多道理可以直接用来指导实践.

评分☆☆☆☆☆

让你深入了解信息的特征和信息经济运行的规则和环境以及软件版本的划分等，balarkliang特别为您推荐！

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Information Rules pdf epub mobi txt 电子书下载 2024