Living It Up pdf epub mobi txt 电子书 下载 2024


Living It Up

简体网页||繁体网页
Twitchell, James B.
Simon & Schuster
2003-6
320
111.00元
Pap
9780743245067

图书标签: Luxury   


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发表于2024-11-23

Living It Up epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Living It Up epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Living It Up pdf epub mobi txt 电子书 下载 2024



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Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.

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