图书标签: 消费者行为学 心理学 marketing Solomon 经济学 管理学 教材 市场学
发表于2025-03-17
Consumer Behavior pdf epub mobi txt 电子书 下载 2025
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.
很幽默!读到停不下来:)
评分很幽默!读到停不下来:)
评分大学三年 终于有一本从头到尾看过的课本。本书写得还是很幽默的。课堂如戏,全靠自学。
评分很幽默!读到停不下来:)
评分大学三年 终于有一本从头到尾看过的课本。本书写得还是很幽默的。课堂如戏,全靠自学。
请懂行的朋友说说这本与人大出的另外一本消费者行为学的区别 那本标了中国版http://book.douban.com/subject/2015536/
评分是本教材,但是内容一直提不起我的兴趣,到现在还摆在那里,没怎么翻过,不像科特勒的《营销管理》虽然也一样厚,但是看了好几遍,每遍都觉得很实用。 里面的例子不多,实在觉得枯燥。其实如果结合一些例子,应该很有意思,比如可以和《顾客为什么购买》结合起来。
评分粗略读了一遍,总的来说,对于消费者行为学从微观到宏观都讲解得很清楚,而且不算很枯燥,每章每节总有很多故事来引入主题,比较易懂 但毕竟是500页的书,看久了会累 建议大家读的速度放慢点,每章开头和结尾有预习和复习的内容,可以很好的帮助学习
评分是本教材,但是内容一直提不起我的兴趣,到现在还摆在那里,没怎么翻过,不像科特勒的《营销管理》虽然也一样厚,但是看了好几遍,每遍都觉得很实用。 里面的例子不多,实在觉得枯燥。其实如果结合一些例子,应该很有意思,比如可以和《顾客为什么购买》结合起来。
评分因为还在上学的原因,在读这个原版。这是研究生的教材,对没有四年大学的相关背景的童鞋,建议你就别读了。原版比较有意思,贯穿很多理论和案例。中文的没有看过,不过很多东西没有办法翻译过去,意境是不太一样的。
Consumer Behavior pdf epub mobi txt 电子书 下载 2025