图书标签: 消费者行为学 经济学 教材 心理学 MKT
发表于2024-11-27
Consumer Behavior (10th Edition) pdf epub mobi txt 电子书 下载 2024
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
重死了好么好么成天拿着真心憔悴 不过还算有意思啦~
评分总算熬过了……
评分原来美帝版这么贵…
评分重死了好么好么成天拿着真心憔悴 不过还算有意思啦~
评分重死了好么好么成天拿着真心憔悴 不过还算有意思啦~
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Consumer Behavior (10th Edition) pdf epub mobi txt 电子书 下载 2024