服務市場營銷管理 pdf epub mobi txt 電子書下載 2024

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Christian Grönroos

復旦大學齣版社

吳曉雲、馮偉雄（譯）

1998-01

316

15.00元

平裝

9787309019681

圖書標籤: 管理營銷日積月纍－－我的藏書市場 1

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发表于2024-12-29

服務市場營銷管理 epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

服務市場營銷管理 pdf epub mobi txt 電子書下載 2024

圖書描述

內容提要

服務，是十多年以來全世界發展最為迅猛的行業之一。本書是著名

的服務市場營銷學專傢格魯諾斯教授的一部專著，全書共分服務經濟

的重要性、服務的性質和服務質量、顧客感知和服務質量的管理等12

章，從理論到操作十分詳盡地闡述瞭服務市場營銷管理的各個層麵。美

國著名的市場學泰鬥菲利浦・考特勒教授在為本書所作的序中高度評

價瞭格魯諾斯教授的成就：

第一，以更為深刻和全麵的目光考察瞭服務營銷，他的目標是從整

體上建立服務營銷的理論框架；

第二，概念明確、邏輯清晰，對服務營銷和管理體係的各個因素給

齣瞭嚴密的定義，闡明瞭各個因素之間的因果關係。

服務市場營銷管理下載 mobi epub pdf txt 電子書

著者簡介

Christian Grönroos (born 16 January 1947) is a Finnish Academic focused on Service and Relationsip Marketing. His researach interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business"[1].

Dr. Christian Grönroos is since 1999 Professor of Service and Relationship Marketing (prior to that 1984-1999 Professor of International and Industrial Marketing) at Hanken School of Economics Finland (Svenska handelshögskolan) and chairman of the board of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management of this business university. He is a Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University Sweden.[2]

[edit]Legend in Marketing

Christian Grönroos has been selected as a "Legend in Marketing" - the first one outside North America -, and his research work will be compiled and featured in the forthcoming "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications. Other marketing scholars featured as Legends include Richard Bagozzi, Shelby Hunt, Philip Kotler, V. Kumar, Naresh Malhotra, Kent Monroe, Jagdish Sheth, Yoram Wind, and Gerald Zaltman.[3]