前言Chapter 1 Meeting and Seeing off外賓接待 Meeting Foreign Guests 迎接外賓/2 Introducing Each Other 互相介紹/8 Visiting a Factory 參觀生産車間/13 Having Business Dinner 商務會餐/20 Accompanying Shopping 陪同購物/26 Sightseeing 帶客觀光/34 Arranging Hotels 安排住宿/43 Seeing Foreign Guests Off 送彆外賓/49Chapter 2 Business Travel外貿齣差 In the Plane 在飛機上/56 Checking Luggage 行李托運/63 Exchanging Money 貨幣兌換/69 Visiting Clients 拜訪客戶/75 Transportation 交通齣行/81 Western Food 品味西餐/87 At the Hotel 入住酒店/92 Checking Out 離店付款/100Chapter 3 Trade Marketing外貿營銷 Booth Booking 預訂展位/108 Show Preparation 展會準備/114 Advertising 廣告宣傳/121 Introduction to Products 産品介紹/130 Promotional Events 促銷活動/139 Market Survey 考察市場/146 Quality and Pricing 質量和定價/153 Customer Services 客服/161Chapter 4 Forms of Trade貿易形式 Compensation Trade 補償貿易/168 Barter Trade 易貨貿易/175 Consignment Sales 寄售貿易/181 Agents 代理/187 Technology Transfer 技術轉讓/199 Joint Venture 閤資企業/206 Bid 招標/215 Tender 投標/222Chapter 5 Trade Office外貿辦公 Office Facilities 辦公設備/232 Conference Preparations 會議籌備/240 Business Correspondence 商業信函/248 Typing and Photocopying 打字復印/254 Sending a Fax 發傳真/258 Using a Computer 電腦使用/264 Emails 電子郵件/273 Managing Documents 檔案管理/279Chapter 6 Declaration of Goods商品報關 Commodity Inspection 商品檢驗/288 Inspections at Customs 海關檢查/296 Customs Clearance 海關通關/301 Business Visa 商務簽證/309 International Taxation 國際稅收/316 Packing 包裝/323 Shipment 裝運/332 Departure and Entry 齣入境/338Chapter 7 Practical Operations貿易實務 Inquiry 詢盤/346 Offer 發盤/352 Counteroffer 還盤/359 Order and Delivery 訂貨與交貨/366 Online Sales 網上銷售/373 Discount and Commission 摺扣和傭金/382 Terms of Payment 付款方式/389 Insurance and Compensation 保險與賠償/397
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