前言Chapter 1 Meeting and Seeing off外宾接待 Meeting Foreign Guests 迎接外宾／2 Introducing Each Other 互相介绍／8 Visiting a Factory 参观生产车间／13 Having Business Dinner 商务会餐／20 Accompanying Shopping 陪同购物／26 Sightseeing 带客观光／34 Arranging Hotels 安排住宿／43 Seeing Foreign Guests Off 送别外宾／49Chapter 2 Business Travel外贸出差 In the Plane 在飞机上／56 Checking Luggage 行李托运／63 Exchanging Money 货币兑换／69 Visiting Clients 拜访客户／75 Transportation 交通出行／81 Western Food 品味西餐／87 At the Hotel 入住酒店／92 Checking Out 离店付款／100Chapter 3 Trade Marketing外贸营销 Booth Booking 预订展位／108 Show Preparation 展会准备／114 Advertising 广告宣传／121 Introduction to Products 产品介绍／130 Promotional Events 促销活动／139 Market Survey 考察市场／146 Quality and Pricing 质量和定价／153 Customer Services 客服／161Chapter 4 Forms of Trade贸易形式 Compensation Trade 补偿贸易／168 Barter Trade 易货贸易／175 Consignment Sales 寄售贸易／181 Agents 代理／187 Technology Transfer 技术转让／199 Joint Venture 合资企业／206 Bid 招标／215 Tender 投标／222Chapter 5 Trade Office外贸办公 Office Facilities 办公设备／232 Conference Preparations 会议筹备／240 Business Correspondence 商业信函／248 Typing and Photocopying 打字复印／254 Sending a Fax 发传真／258 Using a Computer 电脑使用／264 Emails 电子邮件／273 Managing Documents 档案管理／279Chapter 6 Declaration of Goods商品报关 Commodity Inspection 商品检验／288 Inspections at Customs 海关检查／296 Customs Clearance 海关通关／301 Business Visa 商务签证／309 International Taxation 国际税收／316 Packing 包装／323 Shipment 装运／332 Departure and Entry 出入境／338Chapter 7 Practical Operations贸易实务 Inquiry 询盘／346 Offer 发盘／352 Counteroffer 还盘／359 Order and Delivery 订货与交货／366 Online Sales 网上销售／373 Discount and Commission 折扣和佣金／382 Terms of Payment 付款方式／389 Insurance and Compensation 保险与赔偿／397
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