Trust Me, I'm Lying pdf epub mobi txt 電子書下載 2024

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Ryan Holiday

Portfolio Hardcover

2012-7-19

288

USD 26.95

Hardcover

9781591845539

圖書標籤: 媒體輿論導嚮社會化媒體媒體；工具；輿論導嚮 media 心理學商業英文原版

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发表于2024-11-22

Trust Me, I'm Lying epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Trust Me, I'm Lying pdf epub mobi txt 電子書下載 2024

圖書描述

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

Trust Me, I'm Lying 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

Trust Me, I'm Lying pdf epub mobi txt 電子書下載

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用戶評價

評分☆☆☆☆☆

a little repetitive, but still, whoa. i've always known that it's there, but i just never fully grasped the severity. come to think of it, it's only natural. system makes its components.

評分☆☆☆☆☆

隻能說會做mkt的人都是牛叉的人,但前提是要有能力.最怕的也是很會mkt的人.

評分☆☆☆☆☆

雖然揭露的現象不新鮮瞭，但還是又提醒瞭我一次，click economy是個結構性問題，所有參與者最終都會被推動被愚弄，不是在認知層麵意識到存在這個問題就能逃脫的（反正我是書看到一半就把常刷的social app刪瞭╮(╯▽╰)╭）||對我來說最大的turn-off是Holiday個人的偏見（齣於對自身的維護和對客戶的偏袒），很多時候嚴重影響瞭論證的構建。

評分☆☆☆☆☆

從業者，用不著看；專業學生，如果剛入門，也不推薦；好奇的普通讀者，在網絡世界浸潤這些年，書裏的大部分內容應該都已經知道瞭。總之，內容一般，沒什麼啓發性。可能增加瞭一點點關於美國媒體界的談資。

評分☆☆☆☆☆

切，敝國media業隨便拎幾個都可以瞎瞭作者的眼。。。。