Politicians and Rhetoric pdf epub mobi txt 電子書下載 2024

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Jonathan Charteris-Black

Palgrave Macmillan

2011-11-15

384

USD 34.95

Paperback

9780230251656

圖書標籤: 語言學 Rhetoric

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发表于2024-11-23

Politicians and Rhetoric epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Politicians and Rhetoric pdf epub mobi txt 電子書下載 2024

圖書描述

The language of persuasion looks both outwards and inwards: politicians promise a better future based on an evaluation of the current external reality, but they communicate this vision by activating deep-seated ideas, values and feelings that are hidden within the audience. This fully updated second edition analyses the rhetoric of three additional politicians - Barack Obama, Ronald Reagan and Enoch Powell - as well as revised accounts of the original six politicians to produce a comprehensive study of some renowned exponents of persuasion. It also contains a new chapter on the role of metaphor in political communication. Successful politicians are those who have credible stories to tell, who can involve us with the drama of the present by explaining what is right and wrong and who convince us that they are better than their opponents. This book explains how their use of metaphors and myths create credible and consistent stories that help us to understand the rhetorical means through which persuasion occurs.

Politicians and Rhetoric 下載 mobi epub pdf txt 電子書