圖書標籤: 産品經理 商業 管理 科技 成長 思維 産品管理 英文原版
发表于2024-07-03
The Product Manager's Handbook pdf epub mobi txt 電子書 下載 2024
This is the essential guide to seamless product management for today's fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, "The Product Manager's Handbook" has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance - whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. "The Product Manager's Handbook" shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products - from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions; Create business cases - including competitive assessment, market requirements, and risk reduction; Conduct gate reviews and beta testing and manage scope creep; and, Get everything in order for a smooth product launch. For those who manage existing lines, this guide provides: specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel; clear, easy-to-read charts that show you how to manage each crucial step from conception to completion; and, practical checklists that help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. "The Product Manager's Handbook" examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products - and beat the competition at every turn.
In 1995, I was frustrated with the lack of resources available for a product manager. After conducting extensive research, and coupling it with my own experience, I wrote my first book, The Product Manager's Handbook. Since then I have written two more books (including one on Channels) and the original Product Manager's Handbook is now in its third edition with translations into several languages.
People often ask me what I do for a living now. Well, as an employee of the University of Wisconsin-Madison, I do two primary things. First, I teach on the Executive Education faculty (part of the Wisconsin School of Business). Second, I manage the curriculum of marketing courses for corporate managers and professionals, including design, development, marketing, teaching and staffing of the classes.
In my "extended" career, I write, consult and collaborate on a variety of topics with a special… Read more
This biography was provided by the author or their representative.
下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^
評分下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^
評分下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^
評分下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^
評分下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^
本书是制造业的产品经理的手册。跟国内常说的产品经理的默认含义有所不同。 以下是书中一些内容的摘抄: 产品经理的职责有着两个相互关联又根本不同的类别:上游职责和下游职责; 管理解决复杂问题,而领导则是应对变化。经理通过巧妙地利用各种资源来实现可预见的目标,从...
評分从技术团队转作产品以来,通过几个产品项目,越发感受到产品经理需要“四两拨千斤”的能力。“又要马儿跑,又要马儿不吃草”,这就是一个理想中的产品经理试图要干的事情。 究竟什么是产品经理?我也是在工作的过程中逐渐体会到的。从最开始的数据分析,到产品优化,到产品设...
評分三本书,综合看,作者第一本书时明显理论体系尚未完成,第二本书改动很大,第三本书基本形成比较好的体系。 三本书综合看好一点。 第三本最好,第二本还行,第一本比较差
評分没看书之前听到了很多是是非非,搞的我最后看书好像是为了求证什么,从开始看就觉得这本书的产品营销大于产品设计,觉得写的真不错,简直就是我们量身定做的嘛,互联网的产品经理又怎么了,产品经理也有很多分法,现在是井喷期,所有需要做那么多产品,关键问题是这些产品做出...
評分比较同意大家所说的,这本书是哥乔斯早期的对产品经理的初步理论体系。从第一版的那个时间来讲,当时所提出的思路和体系,还是非常系统的。 本书不太适合互联网公司的产品经理,不过,却可以引导互联网的产品经理们去开拓一些思路和行为习惯: 1、系统的去了解企业的业务架构...
The Product Manager's Handbook pdf epub mobi txt 電子書 下載 2024