Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens pdf epub mobi txt 电子书下载 2024

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Kotler, Philip

2009-5

720

$ 131.65

9780132453134

图书标签: 管理市场营销学习

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发表于2024-12-26

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens pdf epub mobi txt 电子书下载 2024

图书描述

THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 下载 mobi epub pdf txt 电子书