圖書標籤: 廣告 設計 思維 創意 專業書 advertising Hegarty
发表于2024-11-07
Hegarty on Advertising pdf epub mobi txt 電子書 下載 2024
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and São Paulo. 50 color illustrations
John Hegarty is a founding partner and Worldwide Creative Director of the British advertising agency Bartle Bogle Hegarty (BBH). He has received numerous awards, including the International Clio Award, and is a member of The One Club for Art and Copy in New York.
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評分高級進階班,廣告人就應該有激情,熱愛一切
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評分看瞭一章節選,廣告人寫書太天馬行空瞭
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Hegarty on Advertising pdf epub mobi txt 電子書 下載 2024