How to Advertise, Third Edition pdf epub mobi txt 电子书 下载 2024


How to Advertise, Third Edition

简体网页||繁体网页
Kenneth Roman
St. Martin's Griffin
2005-03-01
288
USD 15.95
Paperback
9780312340216

图书标签: advertising  advertise   


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发表于2024-12-25

How to Advertise, Third Edition epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

How to Advertise, Third Edition epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

How to Advertise, Third Edition pdf epub mobi txt 电子书 下载 2024



图书描述

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.

The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.

The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity.

There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising.

More than an advertising guide, How to Advertise shows how to build brands and businesses.

How to Advertise, Third Edition 下载 mobi epub pdf txt 电子书

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