We are living in a globalized world of brands. You're even branded when you're wearing Levis jeans, holding a Starbucks coffee mug and strolling with Calvin Klein's sandals. Regardless of age, position and the business we get involved in, all of us need to understand the issue of branding. In the world of branding the concept of identity has long been the centre of attention. But now, the focus is even shifted towards brand personality, which is the concept to give life, flesh and blood to a brand, to enhance its image and identity, to make it more human. Therefore, Super Identity 2, a continuation of the successful Super Identity, is going further and deeper into the topic of branding. Creative brand visuals plus the aid of strategic tools enhance the brands values. Besides the showcase of numerous fantastic ideas on branding strategies, Super Identity 2 is going to explore more on internet, a global village connecting the whole world, enabling the globalization of branding and identity, moving everyone around the world with the most intimate element in our lives. With in-depth case stdies from around the world, Super Identity 2 is going to include a comprehensive coverage of interesting brand applications in forms of promotional design, campaign identification graphics, web sites, advertising etc.

我们生活在一个全球化的世界品牌。你其实是当你穿着未品牌牛仔裤,举行一个星巴克咖啡杯和散步与卡尔文·克莱因的凉鞋。不管年龄、位置和业务我们卷入,我们所有的人都需要了解品牌的问题。在这个世界上的品牌身份的概念长期以来一直是人们关注的中心。但是现在,关注的焦点是甚至转向品牌个性的概念,它是能给生活带来、肉和血,来提高其品牌形象和身份,使它更加平易近人。因此,超级身份2、延续的成功,将是超级身份进一步深入探讨该话题的品牌推广。创新的品牌视觉加上援助的战略工具提高品牌的价值。除了展示的无数奇妙的想法的品牌战略,超级身份,二是要去探索更多的以互联网为基础的,一个地球村,使连接整个世界的全球化运动品牌和认同,每个人都在全世界最亲密的元素,在我们的生活。在深入地情况下stdies来自世界各地,超级品牌2将包括一个全面报道了有趣的品牌推广设计中应用的形式、竞选识别。