Franchising & Licensing pdf epub mobi txt 電子書下載 2024

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Sherman, Andrew J.

2011-4

464

$ 50.85

9780814415566

圖書標籤: 管理加盟

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发表于2024-07-05

Franchising & Licensing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Franchising & Licensing pdf epub mobi txt 電子書下載 2024

圖書描述

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to: Raise capital, structure agreements, and protect intellectual property Create market-responsive sales, marketing, and globalization strategies Establish qualitycontrol and compliance measures Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising Comprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.

Franchising & Licensing 下載 mobi epub pdf txt 電子書