Franchising & Licensing pdf epub mobi txt 电子书下载 2025

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Sherman, Andrew J.

2011-4

464

$ 50.85

9780814415566

图书标签: 管理加盟

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发表于2025-06-04

Franchising & Licensing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

Franchising & Licensing pdf epub mobi txt 电子书下载 2025

图书描述

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to: Raise capital, structure agreements, and protect intellectual property Create market-responsive sales, marketing, and globalization strategies Establish qualitycontrol and compliance measures Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising Comprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.

Franchising & Licensing 下载 mobi epub pdf txt 电子书